Enterprise CRM Platform
role
Frontend Engineer
year
2025
type
Work Project
overview
An advertising sales team needed a centralized platform to manage campaigns, proposals, and client relationships — with real-time tracking across 20+ industries and visibility into the entire pipeline.
the problem
The team was running on spreadsheets and legacy tools that were slow, inconsistent, and difficult to learn. Every sales rep had developed their own workaround. A new hire had to get walked through the process by a teammate just to get started — there was no single source of truth, and leadership had no visibility into what was actually happening in the pipeline.
the solution
I built a CRM platform from the ground up with a clear, consistent flow for building and managing campaigns. Every sales rep follows the same process — from proposal creation to client tracking — with real-time status updates, cost estimation, and advanced filtering across 20+ industries. The interface was designed to be learnable without hand-holding: a new hire can open it and figure it out.
outcomes & impact
Sales reps now follow one consistent flow instead of each inventing their own process
A new hire can pick up the tool without needing a teammate to walk them through it first
Proposal creation time reduced by ~60% through structured templates and automation
~100+ campaigns actively managed through the platform
Leadership has live visibility into the full pipeline across all 15+ reps
tech stack